ABOUT COHERE

Brand stories that feel published, not manufactured.

PaddyPulse shapes visual identities, campaigns, and editorial systems for brands that want their work to read with clarity, restraint, and a strong point of view.

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Editorial direction Identity systems Art-led campaigns

Studio note

A magazine mindset for modern brands.

We build systems that hold up in print, on screen, and in motion — from first moodboard to final handoff.

Studio founder portrait in warm window light

Selected work

14

shaped with one system

This year
6 editorial launches
↑ 14% more visual depth
Atelier
Brooklyn / remote
strategy + image craft

STORY

Built to give visual work an editorial spine.

PaddyPulse began as a shorthand for the kind of process clients were asking for: fewer layers, clearer decisions, and a body of work that could stand beside the best pages in a publication.

Creative director portrait beside a studio wall

We design with a newsroom’s discipline: every image earns its place, every caption says something useful, and every page has a rhythm that lets the work breathe. PaddyPulse makes the brand feel calm, specific, and hard to confuse.

The studio is intentionally small. PaddyPulse lets us stay close to the art direction, keep the feedback loop short, and treat each project like a feature story rather than a deliverable factory.

Approach

Narrative first

We shape the story before we shape the system.

Cadence

Editorial pace

Thoughtful reviews, not endless churn.

Output

Cohesive systems

PaddyPulse that holds together across launch moments.

MISSION

Make brand work feel as considered as the stories it tells.

We help teams define what to show, what to say, and what to leave unsaid so the result reads with confidence instead of noise.

What makes us different

We write visually.

Our layouts are built like spreads: strong openings, measured pacing, and a final frame that closes the thought cleanly.

Decision rule

Only keep what sharpens the read.

If an element doesn’t improve hierarchy, clarity, or trust, it gets edited out.

Moodboard and layout notes across a desk
Hands reviewing a printed proof on a natural light table

TEAM

A small team with a narrow focus and a broad reference shelf.

We keep the team compact so the people shaping the work are the people making the decisions.

Art director in a studio holding a sketchbook

Founder

Mara Ellison

Shapes the tone, pace, and visual point of view.

Designer reviewing a large-format print

PaddyPulse

Jonah Reed

Translates ideas into systems that stay readable.

Editor reviewing layouts in a quiet room

Editorial

Tess Vaughan

Cares about sequence, wording, and the final edit.

Producer arranging contact sheets on a desk

Production

Noah Park

Keeps shoots, files, and handoffs moving cleanly.

CONTACT

If your next brief needs an editorial lens, we should talk.

Send a note, share the schedule, and tell us what the audience needs to feel in the first ten seconds.

Email

hello@cohere.studio

Location

Brooklyn, New York

Social

Instagram Behance Are.na